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The Best Robo-Advisors

by Amarachukwu

A robo-advisor, also known as an automated financial assistant or Personal Financial Manager (PFM), provides you with all the tools to manage your money. It’s like having your own personal finance manager that helps make investment decisions based on what it knows about YOU; things such as age and income level! You can rest easy knowing these clever software systems will never get tired–or over-excited by stocks during market fluctuations—and take care of everything automatically while they’re at it so there are no worries from suspenseful experiences investors often have when trying new investments without any guidance whatsoever.

Robotic managers, popularly known as Robo-advisors, saw a surge in the first quarter of 2020 and have gone on to become predominant since then, which is a good thing for people looking for virtually cheap advice on investment and low-cost financial advice.

As the number of online Robo-advisors continues to increase, so does the range of services. Many now offer socially responsible investment portfolios, access to human financial advisors, and comprehensive digital financial planning tools on the internet.

No, we are not talking about R2D2 buying and selling shares on the New York Stock Exchange, but rather a series of algorithms that decide which the best investment for you is and manage your portfolio based on pre-established rules.

These robotic managers, popularly known as “Robo advisors,” have simplified the investment process to the maximum. 

You do a test, select your profile, and propose a portfolio adapted to your characteristics. You have to deposit the money in the account, and you start investing on autopilot. They include:

Betterment and WiseBanyan

When it comes to managing your money, you might be wondering what the best robo advisor is. The first of these firms, Betterment and WiseBanyan which was bought over and rebranded by Axos, was started in the United States in 2008. Each already manages around 20,000 million dollars, allowing people to invest through a diversified portfolio algorithmically with fewer management fees, all delivered online in seconds.

These companies offer services for both investment portfolios as well as improving financial education at every stage in life – even if they don’t have any particular goals or objectives yet just by providing tailored advice around topics such as predictability of income levels versus risk profiles. 

The two top companies in this industry are Betterment and WiseBanyan; they’re both great options when comparing them on different factors such as fees or investment expertise available via phone call/ chat session (depending).

TD Ameritrade

The company has been around for a long time and is currently one of America’s biggest stockbroking networks with over 10 million client accounts across its different platforms – including online trading as well.

TD Ameritrade uses a combination of modern technology of automated type of investment and good old fashion advice in which investors can walk into any of its branches for a one-on-one sit-down financial session with a human financial advisor, the best platforms to invest in.

TD Ameritrade is the best robo-advisor for investors who want to trade stocks and bonds online. 

The company’s cutting-edge digital tools allow users not only to buy but also manage their investments from anywhere in the world, all while staying updated with market trends plus news feeds on relevant companies within each portfolio category like earnings releases or corporate actions that could affect share prices – before they happen.


Sigfig, a US-based Robo-advisor, is said to be among the top five best Robo-advisors in America, according to Backend Benchmarking.

Sigfig is a leading provider of Robo Advisors. SigFig has been in operation since 2013 and currently services more than 1,000 clients worldwide with over $1 billion invested through its platform. Founded by serial entrepreneurs who have experienced both success and failure as investors themselves -Sigfig gives people access to professional investment advice without having any technical knowledge about finance.

It is a modern and innovative investment company that will help you build your financial future. They offer cutting-edge technology to deliver personalized investment advice, as well as tax-loss harvesting so traders can take advantage of lucrative opportunities without any risk or stress.

For instance, if I wanted to invest $10k in order to gain capital growth over time, then Sigfig would recommend an aggressive portfolio construction plan with 40% allocated towards stocks/finance shares could provide me this goal simply by taking profits when prices drop below cost-effectively giving myself extra money due directly from investors’ fees.

One of its top performance reasons is its low fees and access to human financial advisors. They also have the best track record of performance, a competitive management fee of 0.25% annually.

Sigfig is a great robo-advisor. It’s easy to use and has an intuitive interface, so it won’t take long before users feel like they’re in control of their money again. It also has low fees and strong customer support that’ll help you through any questions or problems with your investing plan.


Wealthfront is another financial startup from the United States. It is one of the pioneers in automated investment management (Robo advisors) and, since 2008, automatically manages assets of thousands of clients online in exchange for a management commission ranging from 0.25% to 0.40%.

It is one of the best robo-advisors for those looking to invest their money with low-risk, high reward options. They offer both short term investment strategies like margin lending or swing trading as well as long term growth investments in order to ensure you’re always getting ahead of inflation and market fluctuations while maintaining flexibility on when payouts happen monthly instead of weekly which can be helpful if there are things going around your life right now that might take priority over financial stability such as paying off debt totally free.

Wealthfront invests in index funds through a database that decides where and what the client should invest in. 

Pros and Cons of Wealthfront

According to users, these are some of the things they like the most about Wealthfront:

Commissions: for all cases, its management committee is an extraordinary 0.25%.


All forums talk about the Wealthfront squad, with Andy Rachleff and Dan Carroll at the helm but with Burton Malkiel, one of the most recognized figures on the global investment scene, as CIO (Chief Investment Officer). 

Investment Objectives: 

Offers investment routes based on the purpose: saving for a home, for retirement.


We’ve seen more than one one-time, commission-free offer for balances under $ 5,000. If not, always 0.25%.

These Are Some of its Weaknesses:

Retains Future Commissions

One of the most common criticisms of Wealthfront is leaving without investing an amount equal to the balance of your future commissions due to them for a year.

It Does Not Support Partial Purchases of ETFs

It never squeezes your balance to the maximum for you to understand, not divide actions to only purchase one hand, so there is always chump change in the account.

Minimum Investment of $500

It is a small filter that can make you lose small investors. They are not significant disadvantages, but they are the most common complaints from users. 

The Process to Invest Through a Robo-Advisor is Very Easy

The first step is by taking a test to institute your profile as an investor to ascertain your risk-taking level.

The Best Robo-Advisors

After this process is established, the Robo-advisor provides an open account for you with an e-wallet where you will be required to deposit the minimum account needed for the account.

From there, the automated manager (Robo-advisor) will invest it in the funds that make up the chosen portfolio.

The process is quite simple and can be done from the comfort of your home while connected to the internet; the Robo-advisor makes changes when and where necessary to keep your wallet functional.

Main Differences Between Robo-Advisors and Traditional Managers

Robo-advisors are becoming more and more popular because they offer many of the features that people desire from a financial advisor, but with lower fees.  

For starters, there is no annual fee or trailer Hyde to pay; you only spend money when it benefits your portfolio growth directly through investing in stocks and bonds (or ETFs). This means if an investment pays off big time, then they’ll charge accordingly – imagine how much easier those expensive college tuition payments will seem. You also get access 24/7 via online tools like Chatbot which allows clients around the globe to speak simultaneously about their investments needs without having. Other differences are as follows:

 1. Objectivity: Impassive Management of Your Portfolio

Like it or not, humans are imperfect. Often, we make mistakes, especially when it comes to money. 

To further buttress this point, the effect of sunny or cloudy on the price of a stock in the stock market has been studied, and guesses what; they are parallel.

Robo-advisors aim to remove the sentiment variable from the equation. They stick to their algorithms, otherwise known as a database, no matter what people think or what is in the newspapers. 

In reality, the human factor is always there; the last word is up to the client, who decides whether to increase the investment, keep the portfolio, or withdraw the capital. 

Unfortunately, no system has yet been invented that prevents customers from scaring off and withdrawing money during uncertainty.

2. Personalization: A Tailored Suit For Your Money

Another contrast is the degree of customization. If you enter a broker to find an investment fund, you will find hundreds or thousands of alternatives. Some can be good choices, some bad, and some terrible.

It is expected that not everyone feels able to choose an asset mix according to their investment style, risk tolerance, and time horizon.

The Robo-advisors database is useful in times like this, based on a series of questions; they define your investor profile and offer you a portfolio adapted to your needs. 

It is not that they create a portfolio for each client, but rather that they usually simplify it with 5 or 10 options that should be adapted to different investor profiles.

 3. Commissions: Low-Cost Investment Strategies

A low-cost mechanism was experienced in the seventeenth century, where costs were lowered by replacing workers with machines.

Well, saving the distances, we see something similar with these fintech companies.


Are robo-advisors worth it? The answer is a resounding yes. Robo-advisors are an affordable and efficient way to invest your money. They offer personalized investment plans and tax assistance, all while keeping fees low. And with new players in the market continually emerging, there’s no shortage of options when it comes to choosing a robo-advisor. If you’re looking for a hands-off approach to investing, or you want to begin saving for retirement but don’t know where to start, a robo-advisor is definitely the way to go. 

It depends on your goals and needs. Robo-advisors are great for people who want low fees, a diversified portfolio, and minimal involvement. If those things are important to you, then a robo-advisor is probably the right choice. But if you’re looking for more personalized advice or hand-holding, you might be better off with a human advisor. Ultimately, it’s up to you to decide which option is best for your individual circumstances.

While there are certainly some benefits to using robo-advisors, it’s important to weigh the pros and cons carefully before making a decision. Ultimately, the choice is up to you – but we hope this article has helped give you a better understanding of how these services work. 

Robo-advisors are cheaper, more effective, and more modern, so, yes, you can let them invest your money.

If you feel comfortable with the idea and are willing to trust a computer program with such an important task, then go for it! However, if you’re hesitant or uncomfortable with the concept, that’s perfectly understandable – after all, this is the hard-earned money we’re talking about. Ultimately, only you can decide whether or not using a robo-advisor is the right decision for you. What do you think about robo-advisors? Have you used one before?

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